Elliot Cravitz
Global Design Director
01 / Opportunity
Why this, why now
An embedded creative team inside McKinsey, partner-grade, accountable, and sized to flex from steady-state production into spike work without renegotiating each time.
McKinsey's communications work is global, sophisticated, and high-stakes, and the volume of it keeps rising. Internal capacity is stretched. The surrounding network of project-based agencies makes it harder to hold consistency, speed, and discretion in line as the work scales.
The gap is a single creative team that operates like an internal one. Partner-level discretion. McKinsey-grade craft. Elastic enough to absorb steady-state production and surge projects without a new procurement cycle each time.
The working hypothesis is an embedded SketchDeck team accountable to McKinsey leadership, with the broader SketchDeck agency on call behind it. This hub is the shared space for testing that hypothesis, together, toward a July kickoff.
02 / Joint evaluation plan
From here to a signed program
The path between today and a signed SOW, organized in five phases. Check items off as we close them out together.
0 of 0 complete
Frame the opportunity
Go deeper
Define the program
Proposal
Sign and start
03 / Team
Who's at the table
The evaluation team on both sides, plus the named program roles that join once the program is live.
Client
Partner
Kellen Van Wierengen
24 Seven Staffing × McKinsey Partnership Director
Elliot Miller
24 Seven Agencies × McKinsey Partnership Director
Andy Keck
VP, Managed Services
Shanna Efrus
Program Director
Additional support
- Jamey BerreyPresident, Futureman Digital
- Conrad FuhrmanCTO, Futureman Digital
Program team (post-signature)
- Shanna EfrusProgram Director
- Additional program rolesTBD
04 / Operating model
A working hypothesis
Exact model TBD as of 5/4/26. The shape we expect is an embedded core team with the full SketchDeck agency on call behind it, at preferred rates.
What's most likely under the proposal:
- An embedded creative team of ~3 full-time creative resources + 1 program director, accountable to McKinsey leadership.
- The full SketchDeck agency bench, ~200 creative specialists across disciplines, on call for spike projects and surge work.
- Agency work delivered to McKinsey at preferred rates ($100 per credit).
The working hypothesis above will firm up after the resourcing workshop in Phase 2 of the evaluation plan.
05 / Resources
Background on SketchDeck
Reference material to share internally: capabilities, portfolio, platform, AI, and the rate card.
Overview
SketchDeck capabilities
What we do, in one place. A primer for sharing internally.
View WorkPortfolio
Selected work across categories, formats, and clients.
View PricingEnterprise rate card
Pricing structure and the credit-based engagement model.
View ToolingThe SketchDeck platform
Streamlines the agency experience end to end.
Visit AIAI-enabled creative production
Elevate ideas, enhance process, scale considered output.
Visit Parent24 Seven Agencies
The parent network and broader bench behind SketchDeck.
View06 / Case studies
Five engagements that map to this work
Each case below is paired with the part of the McKinsey program it most closely speaks to.
REI
SketchDeck embedded a five-person team inside REI to bring email creative, content, and campaign production in-house, eliminating roughly 7,000 wasted hours a year and lifting sales.
Closest analogue to the embedded modelSketchDeck partnered with Google to research user behavior and redesign onboarding for a high-stakes security product, turning expert-driven complexity into a clear, adoption-ready experience.
Translating sophistication for senior audiencesT-Mobile
SketchDeck served as an embedded UX research and design team to reimagine customer-facing products and frontline tools, lifting activations, smoothing launches, and improving customer experience metrics.
UX-led work translating into business outcomesChief
SketchDeck reimagined Chief's New Era of Leadership campaign with a refined, executive-grade visual identity calibrated for a senior audience: the same understated polish required when speaking to the C-suite.
Executive-grade visual craftCargill
SketchDeck partnered with Cargill, a global leader in a highly regulated industry, to build a unified messaging and design system for a major K Show product launch, translating technical subject matter into credible storytelling.
Complex expertise made legible